About.

My career has spanned across many disciplines within the Marketing industry, but always with a distinct focus on my passion for digital development, UX, analytics, and strategy. As the principal lead on all digital accounts and projects, I've managed teams all over the world to produce digital campaigns and products across the luxury, insurance, financial, gaming,telecom, consumer goods, and travel sectors. My digital expertise has helped the likes of Comcast, Inter Milan, Christofle, The 9/11 Memorial & Museum, DISH International, Caesars Entertainment,  Melia Hotels, Western Union, Liberty Mutual, NewDay USA, and the Singapore Tourism Board to better find, serve, and convert their customers online.

web development

Landing Pages
Microsites
E-Commerce
Content Management Systems (CMS)
Prototyping
Interactive
CRM
Email

Strategy

Digital Auditing
Digital Insight Gathering
Competitive Analysis
Industry Analysis
Ideation
Wireframing
Technical Specification creation
Goal defining

ANALYTICS

Implementation
Auditing
Reporting (One-time and Ongoing)
Data Visualization/Dashboard Creation
Data Collection, Scrubbing, and Consolidation
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Production

Timeline creation
Budget creation
Project Briefing
Workflow creation
Wireframing
Prototyping
Creative Management
Developer Management
Quality Assurance (QA)
Account Management
Client Management
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